Miss Me Jeans is one of America’s top-10 female denim brands, and traveling through the South it’s easy to see why. Women of all ages in the south like to dress-it-up, even when relaxing in a pair of comfortable jeans. Another thing about the South is that sense of community, deep roots and pride in your Hometown – what a better way for a brand to engage it’s audience than in their Hometown.
So that’s exactly what Syndctd helped Miss Me do - launch a tour through their top 9 cities in the South featuring a large activation vehicle wrapped with Bella Throne creative from our Fall / Winter 2015 Campaign. To accomplish this Syndctd ideated, custom fabricated, managed and executed all aspects of the summer tour activation for our client.
Each element of the activation tied back to our inspirational mantra, Let Yourself Shine, and the product itself, with rhinestones, rivets and a unique wash that all add up, making a girl feel empowered and beautiful, inside and out.
Services
Development of Activation Concept & User Flow
Enter the Experience
Step into the Photo Booth
Get your picture taken
Data Collection (name, email, DOB, etc)
Sign I Shine When Wall
Contribute to Charity
Product Overview (Making of Miss Me)
Fall/Winter 2015 Looks
Printed Photo Takeaway with Flash Tattoos and Branded Miss Me Sunglasses
Vehicle Fabrication
On-site Production
Data Collection and Analytical Reporting
Key Initiative
Working with a local production / trailer fabrication company we started to concept what was achievable for the construction and build-out of the mobile trailer. Pre-production for the tour began in March, five months before the tour was to officially kick-off West of Dallas, Texas. Our goal was to create an experience that was going to yield the most foot traffic, create brand awareness, promote user generated content and most importantly drive users online to buy Miss Me new Fall & Winter Styles.
Campaign Insights
Summer Tour Results:
Premium brand activations in 9 of Miss Me’s most popular cities
We totaled over 22,000 Experiential Marketing Activations
150,000+ people attended events where we activated
100,000+ people saw our experience on the road
We drove through 13 States covering over 5,000 miles
Get a quote Today for on-site and event activation for your brand.