Syndctd was contracted to do all the ideation, contracting and back-end development for Samsung's SOS Island campaign. The activation was, in partnership with our friends at SXM, was a live broadcast much like survivor, with the twist that all contestants were voted upon live, using social media.
The brand integration came in the form of all challenges being based around the Samsung Camera product line. So for example, one challenge set two contestants against one-another, where they would dive to the bottom of the ocean, find a waterproof Samsung camera, take photos and those photos would be judged by the Social Media audience to determine a winner.
