Syndctd was retained to help Rhea Footwear with their brand identity and creation of both photo and video content for web, social and EMS. We coordinated a brand discovery session to create the brand’s tone of voice and identify the keywords needed to describe the brand, its audience, and products’ emotional benefits.
Branding and Brand Discovery
Rhea – The Brand
Safety
Innovative
Compassionate
Premium
Rhea – Emotional Benefit
Security
Confidence
Peace of Mind
Hip & Trendy
Rhea - The Tagline
Designed With Your Sole in Mind
Rhea – The Audience
Prevention Minded
Concerned – Family Oriented
Active Lifestyle
Appreciates Fun / Technology
Video and Photo Treatment
Rhea is a family oriented shoe. We know that we can target young moms and dads who value safety for their children, their parents and for themselves. In the digital lookbook and video, we feature the active lifestyle of these families in their non-slip shoes.